Impact of Digital Marketing for Small Business

                                           Digital marketing is a revelation in the recent years . Its takes marketing to another dimension .Digital marketing has several advantages over the traditional forms of marketing.The major advantage of digital marketing is that we can reach a vast amount of targeted audience with ease.It can be used in both large scale business and small business.

                                           Nowadays the impact of digital marketing for small business is very large .Let it be any business the desired level and category of consumers can be found with the help of digital marketing. Social medias are a great boon to the field of marketing . Any business whether it is small or big can be promoted with the help of social media platforms like Facebook, Instagram, mails, affiliates etc. The effectiveness of this form of marketing compared to the traditional form of marketing is really high.The costs are also really economical.

                                            Marketing can be done in digital platforms by different techniques and strategies .Digital marketing for small business can be effectively done by advertisements in platforms like Facebook, Instagram etc . Collecting details is a major part of marketing in the digital world . We really get to know our audience by collecting their details. Details can also be collected by different techniques like online surveys, online challenges, fun games etc . By using the details collected we can find the area of interest of our costumer and can approach them with the right product . 

                                                There are both paid and unpaid ways for digital marketing of small business. The marketing techniques like search engine marketing, Facebook advertisements ,affiliate marketing etc are paid methods whereas the techniques like search engine optimization, e mail marketing, marketing using pages and tags etc can be done without cost. Facebook advertisements are of different types and the different types of advertisements costs differently.

                                                      Different small businesses throughout the world are using the digital marketing platform as a way to promote their respective business. By using the digital marketing strategy a small business firm can easily transform into a multinational company .Companies like Amazon, Flipkart etc are examples for this . Amazon was a company started in the year 1994 as a book selling company and now it is the largest online shopping site in the world.The CEO of amazon Jeff Bezos is the richest man in the world . All this shows that the power and possibilities in the digital world and digital marketing. In the future world digital marketing will rule the marketing field